Brand Story

In the bustling city of Chicago an idea was born. An idea to create something that expresses individuality, empowers and motivates others to push for greatness.

 

At the beginning of 2023 I was working a regular 9-5 making minimum wage, I had been dropped out of college and at first glance you would think that I had nothing coming for myself. However, I was hungry for more. I couldn’t settle living that way forever. So with nothing to lose and everything to gain I took a risk. I worked hard and gathered enough capital to start a clothing brand. At the beginning it was rough. I didn’t have enough knowledge about what I was doing but that still didn’t stop me. My first two projects were a complete failure, my designs were mediocre, and I lost a lot of money. This still wasn’t enough to stop me, all I could think was “ok, back to the drawing board”.

 

After months of studying, researching, obsessing with fashion and overall wanting to become better, I was ready to start my next project. This project is a fresh start, and it embodies everything that WCKD stands for: persistence, determination, and the overall ability to take the risk. Risk-taking is an ability that very few possess, and we are glad to be amongst the few that possess it.